When I was approached to shoot merchandise for the Academy Award Winner movie The Cove, I have to admit I froze a little. I am not a studio photographer, and although I have done my share of product photography, I wouldn't call myself a commercial shooter. My background as a photojournalist is everything but dealing with catch lights, 1500W strobes and soft boxes... When I actually watched the movie, holding my poor companion's hand until I caused pain, I understood that this was a shoot I was going to approach in my typical style, no artificial lights, not beauty dishes, no professional models.
"Green shooting" is becoming more popular with commercial photographers, yet it really is the essence of what we do. More and more I'm being approached by photo editors and commercial clients because everyone is becoming more energy conscious and we can all do our part. Even though it is more of a challenge to produce results that can only be achieved in a controlled studio environment, I feel the industry is shifting a little and for that, I'm very thankful. Here are a couple of samples from the shoot.
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